Gwyneth Paltrow has been supporting her multimillion-dollar beauty empire since 2008. And no, Goop’s next take-off step is not a vagina-smelling candle (“that smells like my vagina”) or a sex toy /item (like Yoni eggs) associated with various smells and”strange ” forms of human organs, but cosmetics. Goop’s first makeup product is a reality.
As a lover of minimal makeup, Gwyneth Paltrow opted for Color Blur Glow Balm, a makeup balm that essentially combines ingredients that nourish the skin.
“We thought it would be really cool to take advantage of the idea of the” no makeup ” look that I’ve been following all my life. When we started looking into (product) formulations, I was excited by the idea of combining skincare with makeup and incorporating moisturizers and antioxidants into the product itself,” Gwyneth Paltrow told Harper’s Bazaar.
Gwyneth Paltrow’s First makeup Product
The multitasking balm, which can be applied to the cheeks, lips, but also on the brow bone, is available in 5 shades that leave the skin with a soft, almost transparent and light color that can “build up” if more product is applied to your skin. In addition, its formula is rich in nutrients such as vitamin E, which soothes the skin, sea buckthorn oil (which is rich in vitamin C, which gives a smooth and shiny finish) and cardamom oil, which moisturizes and protects the skin barrier.
As for the names of the balms, she said she simply wanted them to be feminine and relevant to their colors, unlike the other products of her brand, which are inspired by Goop’s “pillar of sexual well-being”.”
How does she herself use balms in her daily makeup look without makeup?
Finally, she revealed how she herself uses balms in her makeup. “I like to apply a small amount to the hairline and a little on the nose. In all areas where the sun “falls” on my face, he says characteristically, explaining that balms are the perfect solution for those who want to easily give their face a subtle color.